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Burn the customer...for now.
If the publishers and authors think that they are setting "new" prices for all books they are fooling themselves. Ereaders are just the new novelty and that is the only reason they can charge more for books than at a book store. When the market reaches saturation with kindles and nooks and ipads the publishing companies will have a rude awakening. Any gain of convenience of an ereader is offset by the ability to share or gift a book to someone; they may not know that it's in their interest for people to share books, how did you learn about some of your favorite authors. Obviously book companies are taking the stance of software companies, one purchase, one use. Why would anyone join a book club that cost $200 to join to get higher prices? Not to mention do you get that new book feeling with that download? Give it 5 years and ebook sales will surely dry up and they will scrap their $13 price point. Most likely they are taking the stance of "get it while you can." Ebook readers are you missing that clearance bin at borders? Time to buy paper books.
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