Found this, liked it. Kinda tired of hearing people go, yeah, the Kindle's nice, but because there's no EPUB, it's destined to failure.
http://mikecane.tumblr.com/post/9372...so-stop-the-bs
One of the top reasons I hear made for an epub preference is that it allows the customer to shop around. But why do that, now, thanks to Agency pricing? Save for Random House books (and indie books), most ebooks from major publishers are the same price no matter where you go. And if it's an ebook, chances are that Amazon will have it. So not much reason to shop around, huh?
Another reason that people say that they prefer epub is that have the ability to move to a different device and take their books with them should they want to in the future. But that remains to be seen... the only epub books that are cross-device compatible are Sony books to the Nook, and not vice versa. Ibooks can only be read on Apple devices. There's no guarantee that a newer device or new anything from Adobe will make that crossing possible, considering that while many vendors use Epub, most put their own flavor of DRM on top of it, negating any "open" claim to it's name.
What do you think?