My main point is that Sony always takes a half-hearted approach with its readers. They don't seem to try very hard to sell them. When I bought my first Sony reader it was because I read about it here on MR. I had no idea that Sony had even released a reader. Kindle was all over the news and being discussed a lot. Sony just didn't have that great of a send off for their readers, and still doesn't. You have to fish around on their website just to find their readers. They did the same thing with their Clie line of PalmOS PDAs. The Clies were better than Palm's own PDAs, but Sony never really pushed them much and then dropped them when sales were low. Well duh, sales are going to be low if you don't push a product line.