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I think I'm saving some. I no longer go into B&N & come out with a bag full of books. I would do this at least once a week. Where I save the most is with older publications & hardcover books. I can get some older pubs for $3.99 & hardcovers for anywhere from $9.99 to $14.99. So that's a savings even with having used a B&N member card before. Where I don't save is in current paperbacks. I don't tend to buy best sellers though.
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