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Advertising in Books
In today's Wall Street Journal, there's a piece about tradpub failing (didn't say it that way) and in order to get revenue, they're considering advertising. The problem is there's so much lag time in paper publishing, by the time a book comes out the ad probably won't be relevant. Ebooks seem more viable to them. If movies have product placement, they say, why can't books.
Product placement in movies was supposed to be subliminal but when a coca-cola can is in the middle of the frame, we all know what that's about. Do we want commercials in the middle of a book? Do we want product placement--as was once tried and failed miserably. If the ads appeared at the end of the book, would that be acceptable?
Robin
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