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Originally Posted by Yoshi 1080
I'd argue it wouldn't make a difference because an absolute majority is needed for the claim "iPad owners prefer ...". With less than 50% it just means "iPad owners are of different opinion about eBooks" or "eBooks are controversial amongst iPad owners".
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And I'd argue that you are right.
I just mean to point out how they might have come to it. (Much like they do with science, many journalists seem to suck at statistics)
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The opinion of these 23% may be unknown, but there is one thing about them that we do know: they don't prefer eBooks to print, because if they did they would have voted so. So that leaves 41% who do prefer eBooks to print against 59% who do not prefer eBooks to print (for whatever reason). Oh PCWorld, what a quality journalism!  
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I hear you. I always role my eyes when journalists and their employers complain that people no longer appreciate quality, investigative journalism. I think they appreciate it - they're just trying to find it.
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Just for the record: I am part of the 41% who do prefer eBooks to print. Oh, and I guess I should take a look at Angry birds? Haven't played it yet.
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I didn't mind when I played the Lite/free version on my iPhone. Maybe I need to have another go (because filling my time with
more unconstructive things is exactly what I need in my life.
).
Cheers,
Marc