Thread: Agency model, Apple and Amazon in the UK
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Old 08-18-2010, 11:45 AM   #16
fjtorres
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Quote:
Originally Posted by kjk View Post
It is a great set of circumstances right now-Amazon can show which pricing model is most effective to both increase profits/move more ebooks. It will be interesting to see if the publishers learn from it.
Also to bring new readers into the fold. The "price war" is benefitting ePub buyers at least as much as Kindle buyers and encouraging folks to get readers, whether they be Kindles, Sonys, Pocketbooks, or whatever.
More ebook readers = more ebooks sold. Now and in the future.
The ebookstores might find themselves with more overall profit at the end of the day (which is at the heart of the Amazon discount strategy).
Essentially we're looking at a real live experiment: two large, similar markets, with one stuck with price-fixing and the other with competitive pricing. Who benefits and by how much?
The results could end up shaping ebook retailing for a long time.
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