The Best Buy stores in my area do a lousy job displaying the Sony readers and the Nook. None of their employees ever seem to know much about them. Sometimes they have them turned on, and other times you cannot turn them on. So it is not just Target that has terrible displays. I wish Amazon would sell Kindles through Best Buy so that more people would see them. Target is like the old Kmart stores, a low grade department store with a little bit of everything but a limited selection in each category. At least Best Buy is electronics centered. But regardless, I think it is best to buy directly from Amazon and save the sales tax. I suspect it will be easier to deal with Amazon CS if an issue arises if you bought directly from them rather than having to deal with Best Buy or Target.