Link found on the Kobo Facebook discussion group:
http://www.newyorker.com/online/blog...unny-side.html
Later, I spoke to Michael Serbinis, Kobo’s forty-something C.E.O., who had been described to me by one of his devoted followers as a “visionary.” Indeed, Serbinis sounds like he might make a good prophet, or at the very least a good evangelical preacher. Most weeks he holds a raucous “Town Hall,” where he gets his staff fired up for the war they are waging, casting Kobo as David facing Amazon’s Goliath. Attendees report that his energy at the events is infectious.
“What we’re doing is the first major change in publishing in hundreds of years,” he told me. “Our device is a great marketing tool, but we’re first and foremost a content company, and you can take our content to any device you want. For us, it’s about escape, adventure, learning. It’s about the books.”