Quote:
Originally Posted by Solicitous
...and we did a cost analysis of buying the paperback versus buying the ebook, and very quickly the savings paid off the initial price of the reader...
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I think that money has a lot to do with it. I believe that many people will have a positive attitude to eBook readers when the day comes that they calculate in their own minds that the cost of an eBook reader plus six months of eBooks is less than the cost of six months of paper books.
My own view is that that calculation will be more convincing when the prices of the eBooks come down rather than the prices of the devices.
That is to say, fewer people would make the move if the eBook prices decline only a small amount while the devices are nearly free. If the prices of the eBooks drop significantly, people will calculate that the device will pay for itself in six months, and then they will be saving money for years to come (as long as the device lasts).