http://www.engadget.com/2010/08/17/n...ew-features-i/
Quote:
"Read what you love, anywhere you like"™ with the entire family of free NOOK eReading software and apps, which enables mobile device and computer users to shop more than one million digital titles in the Barnes & Noble eBookstore, access eBooks from their personal Barnes & Noble digital library and use the company's breakthrough LendMe™ technology to share eBooks with friends.
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The differentiating feature: "Only eReading Software and Apps to Offer eBook Lending"