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Irrespective of advertising revenue there must be sufficient units buying to support the model. Right now we are in the high price - high margin - low volume model. When the number of units reaches a critical mass the cost of hardware and software is going to fall.
When I first got involved in personal computers the common wisdom was that the computer you really wanted would cost $5,000.00 + software. The price value curve with the high volume of sales now makes it practically impossible to purchase a PC costing as much as $5,000.00.
Given that I am expressing memories of long forgotten times (late 1970's) that makes me old enough that I am unlikely to see the fall in e-book prices.
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