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Over at Kindle Boards the whole Target/Kindle situation has been discussed in several long threads. It appears that this situation is pretty much the same across the country.
Target does not display a working model, just a demo model. In my store the screen said that the battery needed to be charged. A clerk that I mentioned this to said that "they didn't send us a power strip so we couldn't plug in the charger. It showed the demo until the battery ran out and it's been like that ever since."
In some stores they're displayed on an end cap in the Electronics section while the Sony readers are displayed in the Book section. Some people have reported having to ask where it is and being asked in return "What's a Kindle?" and clerks not knowing where it was. In some stores they're less than prominently displayed.
IMHO, Target is doing a huge disservice to Amazon and Amazon should pull the account. Why someone would buy a Kindle at a Target store from clerks who don't know anything about it is a mystery. And pay tax on top of that. There is absolutely nothing about the way Target markets the Kindle that anyone would find it compelling.
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