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Target, in my opinion, is not a competitive retail store. I went to a Target store hoping to try out and buy the Kindle 2. First,there was hardly any customer there. Then the workers there didn't know what a kindle or ereader is. I finally found a couple of kindles stashed away in a locked shelf but there was no display units. Anyway, I still wanted to buy it so I asked them to get one out for me and also inquired about their return policy. The guy told me 3 months return if the item is unused or unopened. I left the store seeing no reason for me to pay additional sales tax for less service. If I ordered the Kindle through Amazon, at least I get a 30 days no question asked return policy. If Amazon wants more retail presence, they might want to hook up with Best Buy or get Target to change their return policy to be compatible with Amazon's.
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