Quote:
Originally Posted by speakingtohe
I think that publishers are missing the boat in many areas.
Lots of tried and true marketing techniques that could be appled to ebooks.
Buy one get one free, subscriptions like the book clubs where you buy 3 and get x at a very cheap price, family /group licenses etc. These and many more have often been applied on pbooks in the past. Perhaps these offers are out there and I am just not aware of them?
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I agree with you fully. What we have to remember here is the the major publishers are not in that kind of mode yet. They are playing catch up after ignoring all the signs for years of the potential of eBooks. They see a group of early well off adopters and are doing their best to screw every last cent from them while it lasts in the idiotic short termist way they do. They appear to have no clue or concern for about how to grow the market because their focus is so tightly concentrated on screwing the last dime. In a year or so the market will probably shake out, the monopolies that dominate right will start to be broken up and the smart publishers/agents with new business models will start growing the market - especially when eReaders drop down to reasonable prices and offered in package deals.