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I think there is also the mindset people are still trying to get over in the concept of buying digital media. iTunes IMHO started it off with buying mp3s and download to your computer/ipod and not actually purchase the physical media. ebooks are the same. People generally feel that buying a product you receive something physical.
My mother-in-law was very interested in ereaders last year when I got mine as she reads ALOT and has a number of bookshelves (she buys books, not borrows). Anyway I sat down and we did a cost analysis of buying the paperback versus buying the ebook, and very quickly the savings paid off the initial price of the reader. But, did she get an ereader? No, she was concerned about not having something infront of her and to show her what she got for her money.
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