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Originally Posted by Shaggy
They're never going to stop piracy, so shouldn't even bother wasting their time on it. What they should be doing is focusing on improving the value for their customers.
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I agree 10000% Shaggy.
We have to look back at the history of the Music industry's experience of piracy. They managed to lie through their teeth to government all around the world about the level of piracy and the damage that was done to their sales. They were successful in exaggerating it by orders of magnitude.
The truth is customers pirated music because the prices of CDs were outrageous. They also pirated because the Music industry removed all added value that LPs previously came with (photos, lyrics etc.). But it has been established by many independent studies that most of the big downloaders (as opposed to CD pirates) were kids who a) downloaded enormous amounts of music they had no interest in just to brag b) NEVER wold have purchased a fraction of what they downloaded c) spend more money on legit CDs that other customers.
So the whole lie by the Music industry was exposed. And for this reason we must make sure no one is suckered into the same lie by the Publishers now.
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Pirates are not their customers.
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I don't agree here if you are including people who download from torrent sites. These people are doing it for the same reasons music listeners were doing it ten years ago. Ridiculous prices. Downloaders often download one kind of book because of it's price, while paying for another one because it is fairly prices. Once the eBook prices are adjusted to realistic levels these people will return to being customers.