Quote:
Originally Posted by EricDP
I'm not sure I agree with the statement in the article that B&N started the price war. It wasn't until I saw the Kobo at $149 that I started getting interested in looking at these devices, and it was quite a bit after that that B&N dropped their price. I think Kobo is responsible for this war.
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Given their insignificance in the market, everyone else could have easily ignored Kobo's choice of price though, it was the reaction that caused things.