altough its not a kindle in my case, a lot of ppl gets the idea and understands when i show them the e-ink display in action, since most not knowing readers only say "I don't like to read on a computer screen"
when i then point out the power consumption bonus, as well as the fact that such a kind of device is rather a "virtual book shelf-wall" the space and weight argument makes it understandeable those who are not touche touched by it as high ammount consumption readers are.
the best reaction till now was "my ma is highly interested in those thingies since shge usualy needs the majoryty of her flight baggage limit up for books when going on vacation." the girl saying these was very thankful for the kind-of techdemo of the display. and being sent to MRs reader matrix for further info
