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Interesting article. I was glad to read the breakdown on what the cost of production was. $99 will certainly be a loss that will hopefully be made up through increased book sales. It makes me wonder though, what is going to be the factor that creates the floor? Would all these companies settle on $99 or eventually go even lower? Other than just plain production and marketing costs, there might not be anything holding them back other than the perception that an e-reader too cheap must be shoddy. Certainly someone will go for that crown as well.
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