I'm not sure I agree with the statement in the article that B&N started the price war. It wasn't until I saw the Kobo at $149 that I started getting interested in looking at these devices, and it was quite a bit after that that B&N dropped their price. I think Kobo is responsible for this war.
Unfortunately for Kobo, their device now looks pricey for what you get, compared to Nook Wifi at $149 and Kindle Wifi at $139. I think Kobo will have to go below $119 to stay competitive, given their simpler device.
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