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I gave away e-copies of Flesh and Grass when I first released it, using LibraryThing's Member Giveaway program. I received a few reviews, most of them rather bizarre, with people getting the names of the characters wrong, seeming not to understand the book, etc. I prefer sending copies to bloggers. Many never review it, and that's OK. Some review it negatively, but are able to articulate why they didn't like the work.
It's so important to have a thick skin about this! I am normally an oversensitive person, but I refuse to take negative reviews personally. In fact, as I seem to be in too much of a hurry to show the ms to an editor before releasing it, the early negative reviews are reminders of the folly of doing that.
I write reviews for a blog; I pull no punches, and have been taken to task for it by my fellow reviewers. We are repurposing the site so that authors who are not ready for prime time don't get a snarky review, but are advised to get an editor.
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