Thread: Will Kindle get ePub support?
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Old 08-12-2010, 12:58 PM   #41
kjk
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Quote:
Originally Posted by Rolando View Post
It also seems to me that Amazon strengthens their native format and their brand if there are more devices out there (Kindles) that support and very tightly integrate into their service. In other words, give people more reasons to buy the Kindle, even if their initial interest may be something other than buying books from Amazon. Once you've bought a Kindle, Amazon's access to you and vice versa, becomes more likely to happen.
Amazon strengthens their native format by not playing the format game-it isn't .MOBI, or .AZW, or .TPZ, it is just Kindle to most people. What strengthens Amazon is their incredible ecosystem around Kindle.

To me, bringing in .EPUB takes the attention away from "Kindle", because .EPUB has associations with a different ecosystem, and opens the conversation to other e-Book manufacturers. Not sure why Amazon, from a business standpoint, would want that conversation.


(I don't think .PDF has the same baggage actually-it always seems to be more about personal/business documents than eBooks)
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