Quote:
Originally Posted by kjk
Still not clear what business advantage Amazon really gains by supporting any format other than their own. (I can see the advantages for ebook diehards, of course).
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I think the point of supporting ePub on the Kindle would not be extend the popularity of Amazon's Mobi format, but rather to extend the popularity of their Kindle
hardware, by making the Kindle more useful and versatile to more people.
It also seems to me that Amazon strengthens their native format and their brand if there are more devices out there (Kindles) that support and very tightly integrate into their service. In other words, give people more reasons to buy the Kindle, even if their initial interest may be something other than buying books from Amazon. Once you've bought a Kindle, Amazon's access to you and vice versa, becomes more likely to happen.