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Old 08-11-2010, 02:12 PM   #27
catsittingstill
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Posts: 643
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Join Date: Dec 2007
Device: Kindle 1.0.8, iPod Touch, Kindle Keyboard
I would love it if Kindle would support ePub. That would be a big increase in the Kindle's value to me as a customer.

I don't see a lot of immediate value in it for Amazon, however, since 1) it's not like they have ePub books they want to sell and can't 2) they are aiming principally for the non-techie market so most of their potential Kindle customers wouldn't care all that much about this feature and 3) freeing up their moderately e-book savvy customers to buy from other vendors isn't obviously in their best interest and 4) their really e-book savvy customers think it's no big deal to strip DRM and convert.

So only the mid-techie section of their customers really benefits from the move. I'm in that mid-techie section and would love it, though.
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