In the past we've seen occasional ads from Sony and good product placement at Borders. Where are the other ads for the Reader being placed?
I got one today, "Top 10 Hot Products" from online merchant SmartHome.com, link to their listing ($299)
http://www.smarthome.com/64305-sony-ebook-reader.html
I have nothing to do with this company, but I'm a customer and get their newsletter.