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I believe Amazon is doing the right thing in NOT supporting ePub at this point. Their customer experience is simplicity. Adding a second format -- pdf or ePub -- complicates what is now a seamless and hassle-free purchase and reading experience.
I would like Amazon to figure out a deal with Overdrive to distribute Kindle DRM books through libraries.
If the world ends up with two formats, well, then, there it is. But there is no reason for Amazon to bother distributing more than one.
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