On any given average day 24% reads a book, 81% watches TV, 59% uses their home computer, 71% accesses the internet. (Presumably some at work or other devices).
(Norwegian stats:
http://www.ssb.no/aarbok/tab/tab-234.html)
Advert for the Kindle 3 from July 2009 (CollegeHumor):
http://www.youtube.com/watch?v=GI0Zry_R4RQ