Thread: Sony's Response To New Kindle: Not Chasing "Cheapest E-Reader" Title
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Old 08-09-2010, 04:07 PM   #66
tomsem
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Quote:
Originally Posted by nwhitfield View Post
I'm not quite sure what, if anything, can be inferred from this news, but I was speaking to the Waterstones PR team today, regarding a story I've been writing up for Register Hardware (probably online tomorrow), and they tell me that they're reducing the price of the PRS-300 to £99 tomorrow (Tues, 10th August).

Whether that's simply a tactic to counter the Kindle, or to clear out in advance of a new model, I have no idea. It's certainly interesting, and gets a branded reader below the £100 mark for the first time, I think.
That's pretty funny, coming only about a week after their Kindle-response statement. I'm sure it is just one of those crazy coincidences.

Well, I doubt anyone will hold it against Sony and insist that they raise the price back to where it was. Not even Sony shareholders...
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