I see many people talking about euro pricing strategy:
According to LVD this is what bookeen is quoting to prospective euro distributors
Quote:
Originally Posted by LVD
... I have received recently the offer on CyBook in Europe:
Cybook: (FOB in Euro)
-> 100 - 270
-> 500 - 260
-> 1000 - 250
-> 5000 - 240
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Maybe it's time for a group purchase?
'cause remember there will be shipping costs on top of their official €350 so
it will probably be like €380, and I'd say not earlier than 1st Week of November.
(This is according to a comment from Michael on their blog: "I confirm that the device will be available during the 3rd or the 4th weeks of october." + shipping
I'd estimate a 30% margin for Bookeen. From that the have to cover internal costs + make a profit.
That's what companies are for remember?
Also Keep in mind Bookeen can't afford Sony's volume, and as a result they probably have higher manufacturing costs. ($200 or +)
Still think it's expensive?
Buying a new reader from the competition might sound cheap, but you won't get it delivered in Europe for less than €300. (and that is with no warranty at all).
For europeans it makes more sense to buy directly from Bookeen. In the end you are right Bookeen will certainly make more money from EU sales, so what?
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That is of course unless the nice guys at NAEB could agree to get creative with customs declarations..
I'd think that might give them huge sales...
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