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i don't think most nook users know about this forum. i didn't and i've had mine since memorial day. that said, the nook is a really user-friendly device for many reasons, possibly chief among them that customers can walk into a bookstore and discover it and take it home right away (or go to best buy and take it home for a good financing deal!) most of these people are not going to be aware of mobileread already, they were shopping to buy a brickbook and conversely, the nook forums on facebook are hopping! that's where you'll find the general reader, who is rapidly becoming a nook reader.
otoh, i was recently in the north carolina mountains, where access to books is very limited. there are no big bookstores less than two hours away, so most readers in such places are already reliant on online ordering, chiefly from amazon. some amazon peeps there already bought kindles, which are godsends when you don't have big bookstores OR reliable wifi! i was able to sell one person on the nook while i was there, because she was already a B&N online customer, and possibly others who, like me, had been intrigued by the concept but didn't want to bite off a kindle sight unseen--they assumed my nook was a kindle and when i told them about it, were going off to look into the nook (via best buy, with the payment plan, even though they'd still have to order it online--or even go to atlanta or asheville to get one! $13 per month/no interest for something you can actually hold in your hand before you commit is a mighty incentive!)
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