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If you got gift cards, technically, it could still be thought of as getting free books, since you could use the gift cards to buy Kindle books you would have paid for anyway.
You didn't get the Kindle just for the free books, did you? If so, then, okay, I get your point.
But lodging a complaint is still a good idea, even if it means they edit the Kindle info on free books to be clearer on rules for others considering purchase with your same issue.
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