Thread: Visited the Pandigital Novel at the BB&B
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Old 08-06-2010, 09:54 PM   #7
davidspitzer
So Many Words to Read!
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Join Date: Aug 2006
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Quote:
Originally Posted by SameOldStory View Post
I think that you spend too much time on MR. You may know what's out there, and what the arguments are for different products. But do most people?

"is an ebook reader really on the shopping list for the demographic of the store?"

I'm quite willing to bet that romance type novels, in total volume, outsell most other fiction.

Add that together with the iPad being mentioned EVERYWHERE, and I'll bet that many will see the Pandigital Novel as a bargain.
I just thought of a new slogan based on your assessment...

Pandigital! The ideal reader for the uninformed consumer!

(available at Bed Bath and Beyond and coming soon to QVC)
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