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Old 08-06-2010, 08:42 PM   #26
tompe
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Quote:
Originally Posted by Alisa View Post
We don't for sure but it's pretty safe to say that if it's half or more off list, it's at cost or below. We are especially talking about bests sellers. They price them at a loss for the same reason Amazon does when allowed for Kindle books. They're loss leaders. They drive traffic to your store.
From what I have heard big shops got a lot of discount. E.g. Amazon seems to have got up to 70% discount. So half off list would still not be below cost.

I would have thought that hardcover best seller buyers was just interested in the actual book so that it would not be optimal to use these books as loss leaders if you are a book store.
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