Thread: CS Monitor: How Should We Price E-Books?
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Old 08-06-2010, 07:49 PM   #21
Alisa
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Quote:
Originally Posted by tompe View Post
But how do you know how much these shops payed for the book? And if we are talking best selling hardcovers (which is the relevant ones for this discussion) what is the purpose of the shop to loose money on them?
We don't for sure but it's pretty safe to say that if it's half or more off list, it's at cost or below. We are especially talking about bests sellers. They price them at a loss for the same reason Amazon does when allowed for Kindle books. They're loss leaders. They drive traffic to your store.
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