I'm a big fan of the digital reading experience, but I'm not convinced. It's an argument that ignores the vast numbers of people who only read a couple of books a year, for whom any kind of electronic reading device isn't a worthwhile purchase, and who aren't going to read on their phone. They're going to buy cheap paperbacks - millions of them - and read those. A substantial - even huge - increase in electronic sales, sure, I can see that, since 20% of readers buy probably 80% of the books. But that still leaves a pretty vast number of those casual purchasers of bestsellers, many of whom I suspect would work hard at avoiding anything that even looks or smells like some kind of computer.
|