Thread: Visited the Pandigital Novel at the BB&B
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Old 08-06-2010, 06:17 PM   #2
SameOldStory
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Quote:
Originally Posted by davidspitzer View Post

I got to wondering; Bed Bath and Beyond, it seems like a marketing mismatch of epic proportions. I looked around the store at all the pots, pans, cooking gadgets and towels and thought to myself "is an ebook reader really on the shopping list for the demographic of the store? The price also does not speak to the impulse buyer (at least not to me).

I think that you spend too much time on MR. You may know what's out there, and what the arguments are for different products. But do most people?

"is an ebook reader really on the shopping list for the demographic of the store?"

I'm quite willing to bet that romance type novels, in total volume, outsell most other fiction.

Add that together with the iPad being mentioned EVERYWHERE, and I'll bet that many will see the Pandigital Novel as a bargain.
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