Quote:
Originally Posted by Logseman
If they're going to be a B2B seller, how will the rebadging thing go for them? Their readers were overpriced before, if I remember the comments when they folded. Would a B2B approach reduce costs for the final consumer?
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Yes, I could. I would allow them to focus on the hardware, their strenght, and leave much of the software and all of particular the marketing, distribution and customer service to other firms. There are surely consumer electronics firms far, far better equipped for that than iRex was.
To get that going on a global scale is very expensive and probably not even worth doing for such a small product portfolio. It was just too much for them, I think. (But you do need the multinational / near global scale to get back the development investments.)