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					Originally Posted by  Kali Yuga
					 
				 
				Cue outrage at the idea of paying more than $0.99 for a digital good in 3, 2, 1....   
And let's face it, the agency model makes more sense in a lot of ways.  The outrage is because publishers have the temerity to charge more for a product when demand is high.  The bastards!   
Otherwise, not seeing anything new at all in the article.  
			
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 Err, wouldn't it have been more appropriate to say $9.99?  That was the number the agency 5 had a big problem with.