I will leave a full review until I am a little clearer headed however as I was up all night reading it, I can confirm that the story is pretty gripping
Story sometimes stretches credibility a little far but you get away with it. Some of your characters really did live for me - Caz, Dog and Jeff come to mind. Ric always seemed a little indistinct: charming because you said so, but without a great deal of substance other than in his Joe personna.
From an international perspective the text is a nightmare. I lost track of the number of words which I would have to explain to my wife. Even though its only been a few years since I lived in London I struggled to remember what things like the Con Charge were.
You do make good use of the city. It provides a huge amount of atmosphere and different areas are distinguished well. It feels somewhat less grimy than I remember it but no doubt things have improved since I left. I loved the amount of detail on the main character's rocking horse repair business too. It added a lot of depth to her.
Book cover is nice but I didn't really feel distinguished genre very clearly. Whilst it would be good to think people would read the blurb before deciding a lot seem to make buying decisions on cover alone and there are several threads here from authors who have found a change in cover, more clearly delineating genre, dramatically improved sales. To have so much explanatory text on the cover feels a little desperate and it is not visible when the book is viewed as a thumbnail for normal purchasing.
Definitely enjoyed reading and would advise people to grab it whilst it is free.