"So even with the same company, conflicted feelings reign: Amazon will sell enhanced ebooks, but that doesn't mean its CEO has to like them."
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That has got to be one of the stupidest sentences ever to make a "news" article. Is this journalist honestly under the impression that Jeff Bezos has to personally give a 5 star review to every product Amazon sells?
I mean, what if he doesn't personally like to read Vampire Chick Lit - is there a danger that Amazon might pull my Kate Daniels novels from their offerings.