Thread: Sony thinks quality will win out (for them)
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Old 08-05-2010, 02:06 PM   #153
davidspitzer
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Join Date: Aug 2006
Device: Kindle
Quote:
Originally Posted by porkupan View Post
You davidspitzer keep repeating this mantra over and over and over. Sony loses, Amazon wins. How are you so sure of it, got a crystal ball? Do you know something that no one else knows? Let's see what happens with Sony Readers in the fall, shall we?

There is a big world out there, and there is room in this world for kindles, sony readers, nooks and for the others too. So your predictions may yet prove to be totally false.
Yes it’s true, I quite possibly could be wrong. That is half the fun on speculating. I have though, been using e-ink devices since they were first incepted and I have personally owned, a Sony LIBRIé, A Sony 505, A Sony 600, A kindle 1, A kindle 2, a kindle DX, An Irex Iliad, and Irex DR1000, An Ipad, and a couple of knock off devices along with android phones, Iphones and palm devices.

I don’t know for a fact that Sony is out, but given their track record in the consumer electronic business of late, the feature set they offer on their eBook readers, their price point, the content store backing their device , the ease of acquiring that content, and the number of platforms you can read their content on compared to their competitors; I am making an educated guess as to their long term viability in this market. Unless they make some drastic and meaningful changes I predict they will not last.

This is an instance where I would be happy to be wrong as it is in my best interest as a consumer to have more options and more competition. The anecdotal evidence before me though bespeaks of a different story for Sony.

The market share of Amazon, B&N and Apple are growing in leaps and bounds, while Sony’s is diminishing. I believe Amazon has achieved name recognition akin to Kleenex in the ereader space. Sony is known for electronics but I do not believe has associated their brand with reading very well for the average consumer. Yes we know it but every time I have been out reading with a device no matter what it is (save for the ipad) the question is always the same "hey is that a kindle?".

My opinion is that Sony, for whatever reason has not found the consumers hearts or pocket books in the reader market, with their current offering. Given this, the lead that Amazon, Apple and B&N have established makes it hard for me to fathom how they will recapture that market
Last edited by davidspitzer; 08-05-2010 at 03:44 PM.
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