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The simple fact is that in the current climate a large part of the content industry is much more concerned with making sure that unauthorized consumers cannot access content than whether authorized ones can. In many ways it seems that they're trying to get the best of both worlds when selling DRM'd media; treating it as whichever of a physical sale or grant of license will give them the fewest obligations towards the consumer. All they want us to do is pay for the content. Using it is not a factor.
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