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There are certain words in self-promotion that turn me off instantly.
'Compelling' is one of them. 'Powerful' is another. Those words are routinely used by reviewers to mean "I got emotional about this book, but I can't say for sure why." When someone's saying it about their own book, that rings false. Tell me what your book is about, don't make me look for an estimate of its wattage!
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