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Old 08-04-2010, 02:45 PM   #119
Maggie Leung
Wizard
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Join Date: Jul 2009
Device: Kindle, iPad
Quote:
Originally Posted by Alisa View Post
Yep. To be viable at this point, they would need to get people to switch from other readers. I don't think there's a huge, untapped market of people who want stand alone reading devices that haven't already purchased. And as many have pointed out, they have to sell at a higher price because they can't rely on a content business to subsidize the hardware.

Even if it's phenomenal, the main customers they need to poach are Kindle owners and many of them won't be comfortable liberating and converting their books if they even realize it's an option.
At this point, I wouldn't bother with even a free Sony e-reader. Without the convenience of an Amazon-like user experience, even the nicest hardware is worthless to me.
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