If they really are shifting to a more on-line model, then their proprietary DRM and America-centricness are going to hurt them. If they could develop a well-stocked international e-store on par with Amazon and sell in plain old epub like Sony and Kobo do they might have a shot. But with their fancy only-on-BN-devices DRM non-interoperable with any other hardware, and their pretty much USA-only store, it is hard to see how they can compete with Amazon (or even Kobo) as a major ebook vendor.
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