Quote:
Originally Posted by ficbot
I used to work in the magazine industry, and interned at one of the biggest magazines in the country. It was the number one 'most read' magazine, and its chief rival used to brag that it was the number one 'most purchased.' By this, they mean that the 'most read' winner gets their number one status from being in doctor's offices and multi-person households where people share. They brag about this sharing and use it as a selling point! And this is from the publishing 'industry!'
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Because the primary purpose of a magazine is to sell advertising space. More eyeballs == more advertising money, whether they bought the magazine or not.
Doesn't apply to books, which don't contain adverts, they have to be profitable purely on sales.