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The Kindle's rise to preeminence is an example of how competition works. The Amazon name was enough to make it the brand-leader almost from the moment it appeared, and journalists who write about ereaders use the word 'Kindle' as if it were the generic term. Whether it really is better than the others, or whether the delivery model is the best for customers, is moot.
iBooks have probably come to the market too late to do much about Amazon's dominance. The fact that it is very badly thought out won't help, but then iTunes isn't particularly simple to navigate either.
So I'd guess that unless something really unexpected happens, Amazon will control the ebook market in the foreseeable future.
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