Thread: Amazon: We have 70-80 percent of e-book market
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Old 08-04-2010, 03:48 AM   #26
FlorenceArt
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Quote:
Originally Posted by Chris Crouch View Post
If you take their numbers at face value, 20% of 75% means that Amazon have 15% of the whole ebook market reading Amazon books on something other than a Kindle.

So their non-kindle market share is roughly as big as anyone else's entire market share. That seems pretty big to me.

Chris
That got me thinking. According to these figures, the paying e-books market would be split between:

- Kindle owners buying at Amazon: 60% - reading device: Kindle
- Non Kindle owners buying at Amazon: 15% - reading devices: smartphone, iPad, PC, ...
- Other online stores: 25% - reading devices: all of the above, plus e-ink devices other than the Kindle

I wonder if this tallies with devices statistics in the U.S. Does Kindle have that big a market share (around 60% of all reading devices)? I suppose those figures are not known either.
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