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Sony - wake up... integrate all your downloadable content into the Playstation Store (and call it something else if needed - SonyStore). Make it EASY to buy stuff. Exploit existing user base to nurture brand loyalty across multiple devices (PS3, PSP, PRS readers)... why does the PSP have a comic book reader but not a book reader?
just copy Apple or Amazon... they make money because its effortless to buy items quickly!!
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